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Dos Equis, in partnership with Fuerza Regida, celebrates the power of unapologetic self-expression through music and art with its newest 'Ni Perdón Ni Permiso' campaign, empowering Artists to Own the Stage, fearlessly pursuing their passions whatever they may be.
Inspired by those who live fearlessly, the campaign's spirit of embracing individuality is amplified through a dynamic partnership with Fuerza Regida, the Mexican-American genre-bending musical group. ‘Ni Perdón Ni Permiso’ is a call to action to own your unique story and passions.
Dos Equis is teaming up with Fuerza Regida, the genre-bending sound and fearless authentic Mexican-American musical group leading the evolution of Musica Mexicana. Fresh off the release of 111XPANTIA, Fuerza Regida has elevated the category by bringing in new sounds, energy, and opening up new directions for future artists to innovate.
Get to know the voices behind the movement.
Win 2 VIP Tickets to a Fuerza Regida Concert & Meet the Band!